Global Knowledge, Local Impact

Building a Consumer-Centric Sustainable Branding Strategy

by Yasir Qureshi

Crafting winning sustainability brand strategies that are true to your brand purpose and image to stand out in a crowded marketplace.

 

Insights provided by Kantar.

$25.00

This course also includes:

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Your Customer Are Ready But Are You?

Sustainable transformation is a human-centric question, it’s about bringing your consumers with you on this journey. This SuperSeries is about crafting winning brand strategies that are true to your brand purpose and image. Through this SuperSeries you will be able to learn a simple but effective roadmap to help you identify what social and environmental issues are important for your target audience and are relevant to your industry and most importantly authentically fits with your brand narrative.

What You Will Learn

This SuperSeries will help you execute your growth plans by driving your sustainable transformation strategies whilst keeping your consumers at the centre.

Curriculum
Preview

Preview: Does Sustainability Really Drive Consumer’s Choice?

Introduction

Preview: Does Sustainability Really Drive Consumer’s Choice?

Module 1: Changing the Sustainability Compass

Preview: Does Sustainability Really Drive Consumer’s Choice?

Module 2: Where to play

Preview: Does Sustainability Really Drive Consumer’s Choice?

Module 3: Driving Purpose-Led Brand Growth

Preview: Does Sustainability Really Drive Consumer’s Choice?

Module 4: Sustainability Led innovation

Preview: Does Sustainability Really Drive Consumer’s Choice?

Module 5: Measurement & Learnings

Preview: Does Sustainability Really Drive Consumer’s Choice?

Closing

Preview: Does Sustainability Really Drive Consumer’s Choice?

Who Should Attend

This SuperSeries is designed for organisations that wants to craft a winning, customer-centric sustainability strategy that is authentic and can resonate well with their customers.

5,600

Students

4,126

Reviews

98%

Positive Ratings

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Meet Your Instructor
Yasir Qureshi
Head of Growth Strategy Kantar
Yasir Qureshi is an expert in human insights and brand strategies. He is a Client Partner and Group Account Director in Kantar, one of the world’s largest human understanding agencies. With his passion in sustainability and inspiring growth, Yasir has been helping brands across the APAC region in crafting winning strategies based on consumer insights for over 20 years.

FAQ

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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What to Expect From Our Courses
Flexible Learning

Access courses online at your own pace, allowing you to manage study with career and personal obligations.

Comprehensive Content

Engage in in-depth information addressing many elements of sustainability and ESG practices.

Expert Instructions

Learn from thought leaders and industry professionals who bring real-world expertise to the virtual classroom.

Certification

Upon course completion, you will get recognized certificates, which will add value to your professional profile.

Networking Opportunities

Connect with a community of like-minded people to boost networking and cooperation.

Responsive Support

Throughout your learning adventure, you will receive prompt customer assistance and advice.

$25.00

This course also includes:

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