SuperSeries:
Shaping Consumer-Centric Sustainable Strategy
Insights provided by:
Your Customers Are Ready
But Are You?
Sustainable transformation is a human-centric question, it’s about bringing your consumers with you on this journey. This SuperSeries is about crafting winning brand strategies that are true to your brand purpose and image. Through this SuperSeries you will be able to learn a simple but effective roadmap to help you identify what social and environmental issues are important for your target audience and are relevant to your industry and most importantly authentically fits with your brand narrative.
Yasir Qureshi
Meet Your Instructor:
An Experienced Brand Consultant And Strategist
Yasir Qureshi is an expert in human insights and brand strategies. He is a Client Partner and Group Account Director in Kantar, one of the world’s largest human understanding agencies. With his passion in sustainability and inspiring growth, Yasir has been helping brands across the APAC region in crafting winning strategies based on consumer insights for over 20 years.
What You Will Learn
This SuperSeries will help you execute your growth plans by driving your sustainable transformation strategies whilst keeping your consumers at the center.
- The sustainability issues which are must have for your target audience & will give you the right to play
- The issues which are hidden gems and will give you the right to win
- How to authentically link purpose with your brand’s DNA
- How to succeed through sustainability-led innovations
- Which KPIs you should focus on to correctly measure activation success
In This SuperSeries
Module 1: Changing The Sustainability Compass
This module will uncover the reason why keeping consumers at the heart of your sustainable transformational journey is critical for growth.
Module 2: Where To Play
This module provides understanding on which sustainability issues are important for your target group to make a meaningful impact.
Module 3: Driving Purpose-Led Brand Growth
The module helps you to identify purpose-driven ads which gels with your brand DNA to stand-out in the age of ‘purpose-fatigue’
Module 4: Sustainability Led Innovation
This modules highlights the importance of knowing your audience and their fuels and frictions to foster transformative sustainable innovation
Module 5: Measuring Activation Success For Continuous Improvement
This module highlights the importance of measuring activation success with the right KPI to ensure continuous improvement
* Modules and description subject to change.
Who Should Attend
This SuperSeries is designed for organisations that wants to craft a winning, customer-centric sustainability strategy that is authentic and can resonate well with their customers.
- All level marketing professionals i.e. CMO, VP of Marketing, Marketing Director, Marketing Manager, Marketing Executive.
- Brand Strategist
- Public Relations
- Advertising Professionals
What is a SuperSeries
Industry Experienced Instructors
Learn from industry sustainability practitioners and implementers sharing knowledge and case studies in various areas of expertise.
Bite-Size Sessions
Perfect for the busy professional, access and acquire sustainability knowledge through as short as 7 hour sessions anytime, anywhere.
Interactive Learners Community
Engage with instructors and other learners through virtual meet-ups and discussion forums.
Frequently Asked Questions
You do not need any prior academic qualifications before enrolling to this course. This course is highly recommended for organisations that are just starting out on their sustainability journey.
The live engagement is where the learners and instructor would come together on a monthly basis to discuss on the topics related to the SuperSeries.
Yes there is! Please follow the link above to sign up for a corporate package or get in touch with us by clicking the “Contact Us” button above.
You can access this course for 1 month after the date of your enrolment, but it is highly recommended for you to finish it within a month to have the most optimum learning experience.
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