Content Marketing Specialist

Company Overview

Fuller Impact is dedicated to providing holistic Environmental, Social, and Governance (ESG) and sustainability solutions for enterprises. Fuller Impact operates through two key entities:

• Fuller Academy: Empowering individuals and businesses with indispensable knowledge and skills, fostering the seamless integration of sustainable practices.
• Fuller Solutions: Offering enterprise solutions to craft and implement effective ESG strategies.

At Fuller Impact, we’re not just pioneering a company; we’re spearheading a movement towards a more sustainable and conscientious future. Join us as we collectively shape positive impacts through the conscious integration of sustainability into every facet of business.

Content Marketing Specialist Job Description

Job Overview:

Responsibilities of a Content Marketing Specialist is to create engaging content across various social media platforms to promote brands, products, or services and effectively engage with your audience. Your influence and ability to connect with your followers are essential in driving brand awareness, engagement, and ultimately, conversions.

Responsibilities:

1. Content Creation:
• Develop high-quality, creative content tailored to the preferences of your target audience. This includes posts, videos, stories, and other media formats across multiple social platforms (Facebook, Instagram, TikTok, YouTube).
• Content production: production, user engagement, community management, ensuring all content is on-brand and business goals-oriented.

2. Content Strategy:
• Plan content themes and campaigns around key business and cultural dates.
• Develop and execute a comprehensive social media strategy to ensure maximum online influence.
• Analyze current trends in social media content

3. Audience Engagement & Interaction:
• Monitor social media channels and actively engage with the audience by responding to comments, messages, and inquiries.
• Foster a sense of community and connection among your followers to enhance loyalty and trust.
• Respond to comments, interact with users professionally, and maintain customer relations with effective public communication practices.

4. Analytics:
• Utilize analytics tools to gauge the effectiveness of content campaigns and understand the impact on target audiences.
• Regularly report insights gained from social media monitoring to the marketing team and suggest actions to increase content engagement.

5. Collaboration and Coordination:
• Work closely with the marketing team and other departments to integrate social campaigns with marketing strategies.
• Participate in brainstorming sessions to share new design perspectives and ideas.
• Coordinate with external influencers to amplify content reach.

6. Platform Growth:
• Implement strategies to grow the following and increase the reach on social media platforms. This may involve utilizing hashtags, optimizing posting times, engaging in cross-promotion, and exploring new features and trends.
• Keep updated with emerging trends, algorithm changes, and best practices in social media marketing.
• Continuously adapt and refine your content and strategy to remain relevant and competitive in the ever-evolving landscape of social media.

Basic Qualifications:

• A bachelor’s degree in marketing, communications, media studies, or any related field.
• Relevant experience in content creation, digital marketing, or social media management is highly valued.
• Proven track record of building a substantial following and engagement on one or more social media platforms.
• Exceptional creativity and storytelling skills.
• Strong communication and interpersonal abilities.
• Proficiency in content creation tools and social media management platforms.
• Understanding of digital marketing principles and social media analytics.
• Ability to work independently and collaboratively in a dynamic environment.
• Demonstrated professionalism and integrity in managing brand partnerships and sponsored content.
• Knowledge of sustainability and its applications to business and industries
• Business level written and verbal communication skills