Crafting a Sustainable Brand: Communication Strategies for Impact

Learn how to build an authentic sustainability narrative with this HRD Corp claimable workshop!

Overview

In today’s competitive landscape, integrating sustainability into your brand is no longer optional—it’s essential. Our Crafting a Sustainable Brand: Communication Strategies for Impact workshop empowers business leaders, marketers, and sustainability professionals to communicate their ESG initiatives effectively, build trust, and drive business growth.

About this course

This one-day workshop is designed to provide participants with the knowledge and skills to develop and implement ethical sustainability communication strategies. Learn how to avoid greenwashing, engage stakeholders, and align your brand’s purpose with sustainability goals to stand out in today’s market.

Join us for hands-on learning, case studies, and actionable strategies that will enable you to craft a compelling sustainability narrative and engage stakeholders with authenticity and transparency.

*Subject to eligibility conditions

Download This Course Brochure

Download our course brochure and kickstart your sustainability journey with us. 100% HRD Claimable!

Register now!

Fee: RM 1,200 per person

Get 10% off for three or more pax from a single company.

Key Learning Outcomes

Build a Sustainable Brand: Understand how sustainability impacts branding and business growth.

Engage Key Stakeholders: Master techniques for engaging both internal and external stakeholders in your sustainability initiatives.

Ethical Communication: Learn how to avoid greenwashing and build brand integrity.

Empower Brand Ambassadors: Discover how to leverage brand ambassadors to champion your sustainability message.

Modules

This course covers core areas of sustainable branding, communication, and stakeholder engagement, equipping you with strategies that drive both business growth and positive social impact.

Module 1

Sustainable Branding: The Future of Business and Business for the Future

Explore the business case for sustainable branding
Analyze consumer and supply chain trends
Case studies of effective sustainability communication

Module 2

Knowing Your Stakeholders

Identify internal and external stakeholders
Learn how stakeholders influence your sustainability strategy
Apply stakeholder mapping techniques for engagement

Module 3

Building Your Sustainability Narrative

Align your brand purpose with sustainability to drive growth
Avoid common pitfalls in communicating sustainability efforts
Learn key principles for building an authentic, compelling narrative

Module 4

Ethical and Effective Sustainability Communication

Understand greenwashing and bluewashing risks
Develop crisis communication strategies to maintain trust
Explore real-world examples of effective communication

Module 5

Empowering Brand Ambassadors

Engage internal and external brand ambassadors to advocate for sustainability
Learn how ambassadors can foster a culture of sustainability within your organisation
Analyze successful campaigns led by brand ambassadors

Module 6

Engaging Stakeholders in Sustainability

Explore techniques for engaging stakeholders through various channels
Learn how continuous engagement strengthens brand loyalty
Develop personalised engagement strategies for different groups

What Sets This Course Apart

Course Design: Our curriculum blends foundational ESG principles with emerging trends and real-world applications.
Delivery: Led by experienced ESG practitioners with a focus on practical, actionable insights.
Global and Local Perspectives: Includes global standards and regulations with relevant examples from Asian industries.
Effective Communication: Learn how to craft transparent, credible sustainability messaging that resonates with stakeholders.
Hands-on Learning: Engage in interactive sessions and peer discussions to apply ESG strategies directly to your business.

Choose your date and register now!

Month	Dates
Sep 2024	26 September 2024 - Kuala Lumpur
Nov 2024	14 November 2024 - Kuala Lumpur
Dec 2024	5 December - Penang 12 December - Kota Kinabalu, Sabah