Global Knowledge, Local Impact

Crafting a Sustainable Brand: Communication Strategies for Impact

Learn how to build an authentic sustainability narrative with this HRD Corp claimable workshop!

Turn your sustainability story into a competitive advantage

Learn to communicate your ESG initiatives authentically and effectively to build trust and brand value.


This one-day workshop is designed to provide participants with the knowledge and skills to develop and implement ethical sustainability communication strategies. Learn how to avoid greenwashing, engage stakeholders, and align your brand’s purpose with sustainability goals to stand out in today’s market.


Join us for hands-on learning, case studies, and actionable strategies that will enable you to craft a compelling sustainability narrative and engage stakeholders with authenticity and transparency.

Overview

In today’s competitive landscape, integrating sustainability into your brand is no longer optional—it’s essential. Our Crafting a Sustainable Brand: Communication Strategies for Impact workshop empowers business leaders, marketers, and sustainability professionals to communicate their ESG initiatives effectively, build trust, and drive business growth.

*Subject to eligibility conditions

Download This Course Brochure

Download our course brochure and kickstart your sustainability journey with us. 100% HRD Claimable!

Register now!

Fee: RM 1,200 per person

Extra 10% off for three or more pax from a single company.

Key Learning Outcomes

Build a Sustainable Brand: Understand how sustainability impacts branding and business growth.

Engage Key Stakeholders: Master techniques for engaging both internal and external stakeholders in your sustainability initiatives.

Ethical Communication: Learn how to avoid greenwashing and build brand integrity.

Empower Brand Ambassadors: Discover how to leverage brand ambassadors to champion your sustainability message.

Modules

This course covers core areas of sustainable branding, communication, and stakeholder engagement, equipping you with strategies that drive both business growth and positive social impact.

Module 1

Sustainable Branding: The Future of Business and Business for the Future

  • Explore the business case for sustainable branding
  • Analyze consumer and supply chain trends
  • Case studies of effective sustainability communication
Module 2

Knowing Your Stakeholders

  • Identify internal and external stakeholders
  • Learn how stakeholders influence your sustainability strategy
  • Apply stakeholder mapping techniques for engagement
Module 3

Building Your Sustainability Narrative

  • Align your brand purpose with sustainability to drive growth
  • Avoid common pitfalls in communicating sustainability efforts
  • Learn key principles for building an authentic, compelling narrative
Module 4

Ethical and Effective Sustainability Communication

  • Understand greenwashing and bluewashing risks
  • Develop crisis communication strategies to maintain trust
  • Explore real-world examples of effective communication
Module 5

Empowering Brand Ambassadors

  • Engage internal and external brand ambassadors to advocate for sustainability
  • Learn how ambassadors can foster a culture of sustainability within your organisation
  • Analyze successful campaigns led by brand ambassadors
Module 6

Engaging Stakeholders in Sustainability

  • Explore techniques for engaging stakeholders through various channels
  • Learn how continuous engagement strengthens brand loyalty
  • Develop personalised engagement strategies for different groups

What Sets This Course Apart

  • Course Design: Our curriculum blends foundational ESG principles with emerging trends and real-world applications.
  • Delivery: Led by experienced ESG practitioners with a focus on practical, actionable insights.
  • Global and Local Perspectives: Includes global standards and regulations with relevant examples from Asian industries.
  • Effective Communication: Learn how to craft transparent, credible sustainability messaging that resonates with stakeholders.
  • Hands-on Learning: Engage in interactive sessions and peer discussions to apply ESG strategies directly to your business.

Choose your date and register now!

Dates
20 February 2025
M World Hotel, Petaling Jaya

Register for our workshop

Crafting a Sustainable Brand: Communication Strategies for Impact​

Your brand deserves to stand out for all the right reasons. In our Crafting a Sustainable Brand workshop, you’ll learn how to communicate your ESG efforts authentically and avoid the pitfalls of greenwashing. This workshop gives you the skills to tell your sustainability story in a way that builds trust, deepens stakeholder relationships, and positions your brand for long-term growth. Now’s the time to make your brand a leader in responsible business. Limited spaces—register today.

Workshop Form